As any email marketer knows, your call to action is a crucial element of your campaign. When tweaking your text can double your conversion rates, you can’t afford to ignore it. Even a 5% increase in conversion rates can translate into huge sales if you’re talking about thousands of customers.
So why PayPal, a company who you might think would know better, would use this confusing and non-clickthrough-inspiring call to action text is beyond me.
