Tag Archives: email

How to email a CEO

Basically: first a letter, then email

No video in email for 2009

So sayeth Campaign Monitor

How not to do a call to action

As any email marketer knows, your call to action is a crucial element of your campaign. When tweaking your text can double your conversion rates, you can’t afford to ignore it. Even a 5% increase in conversion rates can translate into huge sales if you’re talking about thousands of customers.
So why PayPal, a company who [...]