Posts Tagged “email”

How to email a CEO

by Luke Rodgers on February 18, 2009

Basically: first a letter, then email

No video in email for 2009

by Luke Rodgers on February 4, 2009

So sayeth Campaign Monitor

How not to do a call to action

by Luke Rodgers on November 7, 2008

As any email marketer knows, your call to action is a crucial element of your campaign. When tweaking your text can double your conversion rates, you can’t afford to ignore it. Even a 5% increase in conversion rates can translate (…)

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