Posts Tagged “analytics”
Comparing web traffic stats: google analytics, google urchin, and webtrends
by Luke Rodgers on November 26, 2008
The best way to take web analytics data is with a healthy dose of salt. While analytics software packages have improved over the years, they are still best seen as providing an indicator of patterns over time, rather than representing (…)
How not to do a call to action
by Luke Rodgers on November 7, 2008
As any email marketer knows, your call to action is a crucial element of your campaign. When tweaking your text can double your conversion rates, you can’t afford to ignore it. Even a 5% increase in conversion rates can translate (…)
