Following evidence last year from Mike Lockwood at the Rutherford Appleton Laboratory in the UK that there was no link between the sun’s magnetic activity and global temperatures, the “sun activity” theory received a further blow from research findings by a team from the University of Lancaster.
The U Lancaster team found “no significant link between cosmic rays and cloudiness in the last 20 years,” leading them to endorse the IPCC, who last year stated that since the 1970s, the “contribution of humankind’s greenhouse gas emissions has outweighed that of solar variability by a factor of about 13 to one.”
The fact that RSS has been around since 1999, yet we still feel the need (and with good reason) to put “what is RSS?” next to our RSS feed buttons (at least, on websites for less technologically-included audiences) suggests that something’s amiss.
As Brian Clark at Copyblogger says, “the public at large either doesn’t care about RSS, or doesn’t know they’re using it”. Does this mean we should try harder to promote RSS, or rather that we should stop worrying about explaining it so much and trust that people who will benefit from it will, in general, begin to take advantage of it?
I was at an online marketing for non-profits session the other day in which the presenter explained RSS as a technology that “emails news to your homepage.”
At the time, I thought this was wildly inaccurate (which it is), but really, does it matter all that much? The outcome of that session will probably be that some people who are interested will go explore RSS more and maybe ask their tech people to look into it, and others to whom the idea didn’t appeal will let it slide for now.
The fact that most explanations or RSS fall largely on deaf ears probably means we should stop trying to push RSS per se, and present it in ways that make it as easy to understand and as simple to use as possible — without feeling the need to nail down exactly what it is, how it’s different from/similar to Atom, or whether it means “RDF Site Summary” or “Really Simple Syndication”.
In order to inaugurate the “fabulous and random things” category, I bring you this.
See Michael Geist’s post on the recent World Economic Forum report on “network readiness”. Although, overall, Canada doesn’t fare so well, it ranks above both Japan and the U.S. on intellectual property (IP) protection.
Two areas where we come up quite short are, of course, the lack of competitiveness in our broadband and mobile networks (we have among the highest prices in the world), and also, interestingly, on the amount of paperwork it takes to start up a business. For more on the sorry state of Canada’s broadband access, see David Crane’s piece on Canada’s broadband infrastructure.