As any email marketer knows, your call to action is a crucial element of your campaign. When tweaking your text can double your conversion rates, you can’t afford to ignore it. Even a 5% increase in conversion rates can translate into huge sales if you’re talking about thousands of customers.
So why PayPal, a company who [...]
Category Archives: things about which I am not ambivalent
How not to do a call to action
November 7, 2008 – 9:00 pm
Trademarking our everyday lives
October 7, 2008 – 6:16 pm
From the “wrong on so many levels” department, the Vancouver Olympic Organizing Committee has trademarked “with glowing hearts,” a line from the Canadian national anthem, and threatens to sue those who use the line in Canada. From the CBC article:
The committee is so serious about protecting the Olympic brand it managed to get a landmark [...]
The climate change denial industry
October 4, 2008 – 11:37 pm
From the video:
In 1998, the American Petroleum Institute gathered a group of people to draft a plan to combat the science of global warming. They called themselves the Global Climate Science Communications Team. Its members hailed from some familiar places: the same think tanks that pushed the now-discredited tobacco studies were now helping to develop [...]
Where to get your Mac fixed in Toronto
October 2, 2008 – 6:41 pm
Long story short: my macbook’s keyboard died inexplicably two nights ago. No spillage, no droppage, just no response whatsoever from the keyboard or mouse touchpad.
Luckily, we’re not that far away from iRepair, a College Street shop that repairs a bevy of Apple products. They replaced the keyboard for $180 plux tax ($20 off because they [...]
Littering in outer space
September 23, 2008 – 5:48 pm
As if seeing the earth from space was not already uprooting enough (PDF).
Reason 3 not to vote for the Conservatives: who cuts literacy funding?
September 12, 2008 – 4:00 am
We could be doing worse, but research does show that Canada has a literacy problem.
So, if that’s the case, why would the Conservatives cut $17.7 million CDN from adult and family literacy programs? This is old news, but it made no sense then, and it still doesn’t. Adult literacy has a very direct and measure [...]